It’s all about the story.

The above statement applies to any field that deals with human beings.  Everyone has a story and it is that story that we must know if one is going to be successful.  If you don’t take the time to find out your client’s/subject’s/friend’s story, you will more than likely be unable to connect with them or, more importantly, make a difference.

The people I think of who get the job done on understanding are Chris Brogan (@chrisbrogan), Seth Godin (@thisissethsblog), Amanda Hite (@sexythinker) and others who I will mention during this blog’s life.

You can follow these or you may have your own.  If you do, why not share them?

Remember: It’s the story!

K